Target Audience Shortcut
Everything you need to know to get started on crafting and finding your target audience.
Finding your target audience is monumental for your brand’s success. At first it may seem that the best way to get the most customers is to appeal to the masses. This strategy is a faulty one, you will not gain a strong following by trying to be agreeable with everyone. Having a specific target audience is effective and will allow you to focus your message and design according to one small group in order to differentiate and get more money- HONEY!
Having a specific target audience allows you to
1. Gain Clarity
2. Create Powerful Messaging
3. Design Strategically
Finding your target audience is the first step to creating a powerful brand, and all I want to create are powerful brands. How about you?!
LET’S DO IT.
What you get:
•1 Audience Exploration Worksheet
•1 Persona Worksheet
•1 Real World Persona Example (written for a client of mine.)